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1 customer relationship management
"The process of building profitable customer relationships through the delivery of highly targeted interactions at all customer touch points by aligning marketing, sales and service functions and systems."English-Arabic terms dictionary > customer relationship management
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2 customer relations management
"The business area related to managing a company's interactions with its customers, including sales, service, and delivery of product. Software solutions are designed and implemented specifically to manage this business area."English-Arabic terms dictionary > customer relations management
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